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Context and Mission
As artistic and community needs evolved, Les Voies Couvertes approached Malipa Hospitality Solutions to support them in launching a call for tenders. The aim was to ensure the continuity of existing activities while bringing fresh energy to the space and engaging a broader audience. The new operator would be responsible not only for managing the existing spaces, but also for developing new initiatives and events celebrating art in all its forms, ensuring that Les Voies Couvertes remained a vibrant and welcoming place for Geneva’s artists and art lovers alike.
Our solution
To deliver on this mission, Malipa Hospitality Solutions focused on three key areas:
Call for Tenders
Development and management of the tender process to identify a new operator, ensuring that the project’s requirements and expectations were clearly defined.
New initiatives and events
Development of new initiatives and events celebrating art in all its forms, with the aim of engaging a broader and more diverse audience.
Promotion and communication
Development of a communications strategy to showcase Les Voies Couvertes’ activities and events, strengthening their visibility and appeal among both artists and the wider public.