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CONTEXT AND MISSION
Gustus Traiteur approached Malipa Hospitality Solutions to build a digital presence that truly reflects its expertise and the quality of its services. The aim was to structure its social media communications, strengthen its image and showcase the diversity of its offering to both private and corporate audiences.
Our mission was to define a clear content strategy and manage the creation and delivery of regular content across Instagram and LinkedIn for one year.
OUR SOLUTION
Malipa Hospitality Solutions supports Gustus Traiteur across its entire social media presence, from editorial strategy to content creation and publishing, with regular on-site shoots to capture the team’s day-to-day work and expertise.
Content strategy and editorial direction
Defining target audiences, objectives, tone of voice, publishing frequency and key editorial themes to build a digital presence that is consistent with the Gustus Traiteur identity.
Content creation
Regular photo and video shoots showcasing culinary creations, events, behind-the-scenes moments and the people who bring Gustus Traiteur to life.
Social media management
Content calendar planning, copywriting, photo editing, video production, and the preparation and scheduling of posts, Reels and Stories across Instagram and LinkedIn.