SAFRE
Located in the heart of Geneva, SAFRE offers a refined dining experience that blends excellence with a warm, convivial atmosphere. Reimagining classic French and Swiss cuisine, the restaurant combines white tablecloth elegance with a chic, contemporary feel, appealing to both business professionals and Geneva’s urban tastemakers.
CONTEXT AND MISSION
Following a change in identity and concept, SAFRE sought to clarify its positioning and structure its communication. Malipa supported the restaurant in defining a coherent strategy, strengthening its visibility and aligning messaging, image and customer experience.
OUR SOLUTION
A six-month mission designed to take full ownership of SAFRE’s communication and deliver a coherent, ready-to-use brand and content platform.
Malipa led the definition of the brand framework through collaborative workshops with the owner , developed a structured social media strategy, and produced regular photo and video content aligned with the restaurant’s identity.
The mission also included press relations and influence actions to strengthen visibility, as well as the implementation of a clear editorial calendar, allowing the team to maintain consistency and autonomy beyond the collaboration.
Brand structuring
Definition of the positioning, tone of voice and messaging
Communication strategy and content creation
Organisation of photoshoots, reels creation and editorial planning
Visibility and press relations
Writing and distribution of a press release, including outreach to the press network and follow-up with media contacts.