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LES HALLES DE LA JONCTION
Located in a former TPG depot where the Rhône and Arve rivers meet, Halles de la Jonction is a vibrant community hub in the heart of Geneva. Food, culture, sport and shared experiences come together in a welcoming and inclusive setting, with a diverse food offering and a programme of activities for all ages.
Context and Mission
After winning the tender to create Halles de la Jonction, SIZE approached Malipa Hospitality Solutions to support the development and launch of this new destination. The project needed to meet the City of Geneva’s requirements while responding to the expectations of the local community and integrating with the existing life of the site, working closely with the associations already based there.
Our mission began with the launch of an open call to select 12 food operators and later expanded to include event programming, social media management and local media relations.
Our solution
Malipa Hospitality Solutions supported Halles de la Jonction from the initial preparation through to the opening, before continuing with the day-to-day activation and communication of the venue. Our approach combined strategic guidance with hands-on operational support.
Open Call & Food Offering
Defining the project framework, developing the specifications, launching the open call, supporting the selection of the food operators and assisting them through to their arrival on site.
Events & Programming
Creating, organising and coordinating several events each week, from makers’ markets and children’s activities to stand-up comedy and other experiences designed to bring the Halles to life and engage a wide range of audiences.
Communications & Media Relations
Managing social media channels and the content calendar, producing photo and digital content, promoting a busy programme of events and handling enquiries via Instagram. Alongside this, we managed local media relations, from drafting press releases to representing the Halles with local newspapers, radio and television.