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CONTEXT AND MISSION
Brad approached Malipa Hospitality Solutions with a clear objective: to make its Instagram presence a true reflection of the experience guests enjoy at the restaurant, while turning its online audience into customers. The aim was to build a consistent, engaging and recognisable digital presence that would not only grow the community around Brad, but also encourage people to come and experience the restaurant for themselves.
Our mission was to establish a clear editorial direction, regularly create fresh content on site and manage the account on an ongoing basis.
OUR SOLUTION
Malipa Hospitality Solutions supports Brad across its entire Instagram presence, from content strategy and planning to creation and publishing, with regular visits to the restaurant to capture the people, food and atmosphere that bring the brand to life.
Content Strategy & Editorial Direction
Defining the content strategy, target audiences, objectives, tone of voice and key editorial themes to build a social media presence that feels unmistakably Brad and supports its business objectives.
Content Creation
Regular on-site photo and video shoots to create authentic, up-to-date content showcasing the food, the team, the atmosphere and the moments that make Brad unique.
Social Media Management
Content calendar planning, copywriting, photo editing, video production and the preparation and publishing of posts, Reels and Stories to maintain a consistent and engaging presence on Instagram.